Founded as Rice Financial in 1968, the company was built by industry pioneers who recognized the opportunities created by tax reform and the introduction of RRSPs. Aided and encouraged by deregulation a few years later, the company carved its niche as a formidable alternative to big banking and insurance institutions in Canada.

In 2009, the company changed its name to MGI Financial Inc. to better deliver the comprehensive services and strategies under the MGI Wealth umbrella. Over the years, MGI Financial Inc. has grown from a one-person operation in Brandon, Manitoba to become one of Canada’s largest independent financial solution providers and the flagship of the Jovian group of companies. A vast network of branch and associate offices stretches from British Columbia to Newfoundland.

Throughout its tremendous growth, the company has never lost sight of its roots in the community. At a time when other institutions are abandoning their rural presence in favor of centralization, MGI Financial continues to pursue new growth opportunities in underserved markets in Canada.

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